Link : Take This Lollipop | Slate
When you open up the site and click on an image of a blue lollipop, you’re prompted to allow Take This Lollipop to access your Facebook profile. This is standard stuff; for instance, if you want to use your Facebook profile to comment on a website—say, Slate—you agree to such access. But Take This Lollipop demonstrates exactly what you agree to when you hit “OK.”
In a stunning display of interactivity, the site shows a creepy video, a couple of minutes long, showing a dirty, creepy man, his fingerstips caked with grime as he points his way to Facebook. There, he accesses … your profile. The site takes the information from your Facebook page and seamlessly weaves it into the video. You watch as the stalker looks at your photographs, your recent status updates, your list of friends. Then he pulls up Google Maps and finds directions to your home (geographic data contained in your profile). He hops into a car, your profile photograph taped to the dashboard. The scene ends as he gets out of the car, presumably to track down his target—you. As horror movies go, the plot’s pretty thin. But it’s still jolting to see yourself cast as the victim…
Take This Lollipop: creepy site offers warning about giving away personal info on Facebook.
I also love this because it is a cut and dry example of the difference between Usability and User Experience. This website is easy to use (you click twice) and has a HUGE emotional impact (incredible User Experience). The former is about ease of functionality, the latter about how the interaction makes you feel. A UX practice called Persuasion, Emotion, and Trust was used here to create a rather unsettling experience…I love everything about it!
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